How To Optimize Facebook Ads With Performance Marketing Software
How To Optimize Facebook Ads With Performance Marketing Software
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Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it calls for more technical knowledge than regular GTM and might present additional expenses, it can cause better accuracy and more trusted data
Pixel tracking uses a piece of code to register conversions on your site. It's simple to set up and less prone to ad blockers.
1. A lot more exact information
The typical approach of tracking conversions on an internet site, making use of pixels, is having trouble with transforming internet browser personal privacy plans. This implies that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less precise than it must be.
Server-side tracking is a more secure option that aids to bypass these constraints, as it's filled from your very own domain and treated as first-party code, meaning it's much less most likely to be impacted by ad blockers or other security actions. This gives a lot more precise data and an extra full photo of user journeys throughout networks.
Additionally, this type of monitoring enables companies to track conversions outside of the internet site, such as call and in-store sees, which can be tough for pixel-based tracking. This adaptability provides marketing professionals much more ownership over the information they send, and makes it easier to follow different data regulations. It's likewise a lot much less vulnerable to fraud, as it's harder for deceptive stars to control the system by altering the postback link.
2. Better control over data.
Server-side monitoring allows organizations to gather and enrich information before sending it to third-party analytics/advertising systems. This enhances information efficiency and accuracy, which can aid online marketers make even more educated advertising and marketing choices.
Traditional pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can lead to information collection disruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these constraints and provide exact, consistent information that is less prone to disturbance.
This kind of monitoring also enables businesses to track conversions that occur beyond the site, like call and in-store purchases. This is very important since new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is more reputable for organizations seeking to adapt to these adjustments.
3. Less susceptible to fraudulence
Server-side tracking allows organizations to manipulate information hauls before it reaches 3rd party endpoints, improving safety and security and personal privacy. This is specifically essential as various internet browsers and platforms increasingly alter just how they handle cookies. For example, in iOS 14, Safari will just supply first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that occurred beyond your internet site.
In addition, server-side tracking enables you to catch customer information straight on your own servers. This eliminates reliance on 3rd parties, which can be vulnerable to violations and personal privacy violations.
A server-side tracking system is a set of directions that tells your internet site's web server what occasions to record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that uses a small piece of code on your webpage to collect data referral marketing software from users.
4. Easier to execute
Server-side tracking is a data collection process that happens on the website's own server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more reputable. Therefore, it's much less susceptible to data obstacles brought on by things like a broken connection or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have more accurate information and assists guarantee conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.